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Real Estate Marketing 201: Channels, Tactics, Tools

What channels work best? Which tactics are outdated? What are the best tools for you? Three expert panelists have your answers!

Overview

In the dynamic world of title and escrow, marketing is vital to success. The need to stand out, forge connections, and drive business growth has never been more critical. You need to be able to effectively market your business to succeed in today’s dynamic industry.

Drawing insights from the latest trends and challenges, we bring together three marketing experts from the title industry to share their expertise. Moderated by Xenia Cotlearova, Rexera (FKA InspectHOA)’s Marketing Manager, this event promises a comprehensive discussion on revitalizing your marketing approach.

Tuesday, Dec 12, 2023· 12pm ET

60-minutes

What You’ll Learn

Get insights into emerging marketing trends and strategies that will be relevant in the real estate sector in 2024

Learn about the significance of integrating digital tools and platforms into their marketing efforts, including how technology can enhance overall marketing outcomes.

Find out the tips on networking and partnership strategies to enhance marketing success.

Learn strategies of identifying and understanding your target audience, tailoring marketing messages and campaigns to meet the specific needs and preferences of different client segments in the real estate market.

Meet your panelists

Jenny Martin

Senior VP & Chief Business Development Officer
Futura Title & Escrow

Allie Flath

Marketing Technology Director
MyHome, a Williston Financial Group Company

Celia Pinczower

Head of Marketing at Endpoint
HousingWire Marketing Leader
Inman Marketing All-Star

Watch Now
Proud members of
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What our clients say about us?
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Katie Zorn, Ambassador, Hankin & Pack
linked website
I couldn't do my job without you
You all rock! Seriously. I do see all the hard work you guys do. This job isn't easy. I couldn't do my job without you guys so I mean it when I say YOU ROCK!
Katie Zorn, Ambassador, Hankin & Pack
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Lori, Escrow Support Supervisor
A huge win for us
"Your team discovered the lien and let us know so we were able to get the payoff statement. We were also able to revisit the research and find the recorded lien.

This is a huge win for us – so THANK YOU for all you do!"
Lori, Escrow Support Supervisor
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Brad Honn, Senior Director of Escrow and Title Operations, Homeward
linked website
Worry-free closings
“As we all know, HOA issues can really blow up and cause a lot of problems for closing. So it helps us all sleep better knowing that there is not going to be a problem, or anything we forgot on the order, or an update that we forgot to complete before closing the transaction. Because we have a great partner Rexera (formerly InspectHOA), making sure that those things don’t happen to us.”
Brad Honn, Senior Director of Escrow and Title Operations, Homeward
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Kacie McAteer, Vice President, Ideal Title Agency
linked website
They always go the extra mile
"Rexera (formerly InspectHOA) is simply above the rest when it comes to our HOA needs. Their portal is perfect, their communication is constant, and they always go the extra mile in order to meet our deadlines and impress our customers. I would highly recommend them to everyone in the title insurance industry. Thank you Rexera for all that you do!"
Kacie McAteer, Vice President, Ideal Title Agency
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Diana Casella, Ideal Title
website
A vendor that cares
"We’ve only been working with you all for a little while, but so far my team is singing nothing but praise and relief at finally having a Vendor that cares about these files as much as we do. "
Diana Casella, Ideal Title
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Michelle Rose, Partner, Closing Day Settlements
linked website
Number #1 for efficiency
"I highly Recommend Marina Hubenova and sending all orders to Rexera (formerly InspectHOA). I love sending all my orders through their client portal or in Qualia. They are number #1 with efficiency and detailed reports. I never think twice on placing my orders with them. "
Michelle Rose, Partner, Closing Day Settlements
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Shawna Hernandez, Chief Operating Officer, Endpoint
linked website
A partner for innovation
"We are constantly tweaking and refining our processes, so we needed a reliable partner that would go along this journey with us. And Rexera (formerly InspectHOA) is exactly that."
Shawna Hernandez, Chief Operating Officer, Endpoint
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Cristina Sadler, Escrow Officer, TransCounty
linked website
A way to take back control
“I was worried the job wouldn’t get done, but it always gets done! It’s worth it; it’s beyond worth it!"
Cristina Sadler, Escrow Officer, TransCounty
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Scott Young, EasyKnock
linked website
A solution to a historical problem
"Rexera (formerly InspectHOA) has been an instrumental partner in mitigating risk and creating efficiencies in our acquisition process. They are the solution to a historical problem that title companies and other vendors face in every transaction."
Scott Young, EasyKnock
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Melissa Daniels, CEO, Emerald National Title
linked website
Going above and beyond
“Why does a closing have to feel like a transaction? At Emerald National Title, our vision is to create a customized experience with a dedicated closing officer. So when a closing goes sideways, and you have a partner like Rexera that sends someone to the HOA office in person to help resolve the issue, that is a partner that understands that buying a home is personal, not a transaction. That is an example of Rexera going above and beyond that directly supports the vision for my business.”
Melissa Daniels, CEO, Emerald National Title
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    You will hear from us soon